> conversion analytics
Increasing KPIs, analytics in action, Google AdWords campaigns
Search Engine Optimization (SEO) best practices, micro-site landing pages
User personas, target audience, enhancing optimal navigational paths
Supporting the efforts of sales, marketing, PR teams: measuring impact


Helping businesses and non-profits achieve
higher-performing web services, and yield:
HIGHER CONVERSION RATES (& ROI)!

Tides Network
IT Web Services Coordinator, 08.2007 - Present


Offermatica (Omniture)
Web Analyst, 02.2007 - 04.2007

Webby Award Winning Baby Center Website -- Case Study:

Web Design: BEFORE Conversion Testing
Web Design: BEFORE Conversion Testing
Web Design: AFTER Conversion Testing
Web Design: AFTER Conversion Testing


Fortify Software
Worked with award-winning NYC ad agency, 2006:
Hanft Raboy & Partners
Play the IT Defender: Flash Game


Sanford C. Bernstein
Visual Communications Web Coordinator, 04.2001 - 05.2004


Brown University
Providence, Rhode Island
B.A. Double Major in Religious Studies & Art History, 1996




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 Email: earthling@indigowaves.com
 Ms. Fennel Wolcott Doyle

   
    Ms. Fennel Wolcott Doyle
    Email:earthling@indigowaves.com

+ Experience
+ Email Campaigns
+ Web Usability
+ Visual Design
+ Conversion Analytics:
  Analytical & Artistic



Photo by Fennel D.:
bare hill, djabugay country, AU 2005