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Conversion Analytics
—Challenge design assumptions: measure impact and KPIs
—Turn web analytics into action
—Constantly optimize to yield higher conversion

Web Usability
—Advocate for the user/customer experience

Front-End Web Design
—Make easy, appealing, satisfying "happy paths"

I am creative, technical, pragmatic web product manager who
enjoys empowering end users, and improving the user
experience. A problem-solver who loves to experiment and
measure, and collaborate with others.

Who is your audience? What conversion do you want? I can
help you produce better web results.

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Photo by Fennel D.: great barrier reef, AU: 2005

    Ms. Fennel Wolcott Doyle
    Email me:earthling@indigowaves.com

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  product analyst
  IT web services
  web analyst
  sr web producer
  creative director
  web visual