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Conversion Analytics
—Challenge design assumptions: measure impact & KPIs
—Turn analytics into action
—Constantly optimize to yield higher conversion

Web Usability
—Advocate for the user/customer experience

Email Campaigns
—Insist on testing, testing, and testing

Visual Design
—Create a way for visual learners to get it

My expertise includes defining the stragegy and tactics of web projects,
implementing design concepts to completion, and resolving
search engine optimization (SEO), presentation layer, front-end web
development, usability issues.


I am creative pragmatic problem-solver who loves to apply
traditional methodology to adventure/experimental projects,
and can help produce better results.


Who is your audience? What conversion do you want?


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Photo by Fennel D.: great barrier reef, AU: 2005

   
    Ms. Fennel Wolcott Doyle
    Email:earthling@indigowaves.com

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  IT web services
  
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  web visual
  communications