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Conversion Analytics
—Challenge design assumptions: measure impact and KPIs
—Turn web analytics into action
—Constantly optimize to yield higher conversion

Web Usability
—Advocate for the user/customer experience

Email Campaigns
—Insist on testing, testing, and testing

Visual Design
—Create a way for visual learners to get it






boosting conversion rates + web services + UE + multimedia + analytical + artistic


Photo by Fennel D.: great barrier reef, AU: 2005